“The Dreamer”

Alex is ARM’s Creative Marketing Director. She previously founded, managed, and sold SnapLinks Communications, an advertising and PR agency headquartered in Miami with operations in 5 Latin American countries; co-owned and relaunched La Isla newspapers in Key Biscayne, Florida, turning them into a big success; founded, managed, and also sold Reston Lifestyle Magazine, the first community and lifestyle magazine in Reston, VA; and with ARM she’s back in the field she started: Advertising and Marketing.

However, Alex’s dream is not only to help companies succeed but to make a positive impact in the world.

An award-winning creative director and copywriter since young age, Alex has worked for world-renown advertising agencies including Ogilvy, McCann Worldwide, FCB Global, and Bates. Her creative work has been recognized in international award festivals including Clio Awards, NY Festivals, Festival Iberoamericano de la Publicidad (FIAP), Caribe Festival, Premios Catalina, among many others.

When she’s not brainstorming ideas for ARM’s clients with her team, or taking care of the general managing, Alex can be found writing childrens’ books, poems, and screenplays.

Alex holds two Bachelor degrees in Advertising and Marketing and a Master’s degree in Business Administration.

Fluent in English, Spanish and French, Alex also speaks basic Italian and German, and understands intermediate Portuguese. She is a big advocate, volunteer and donor of environmental causes, animal welfare, and children in need, and volunteers giving in-kind marketing advice and services to local non-profit organizations aimed to help underprivileged families, public art, and businesses.

Favorite food


Favorite movie

Midnight in Paris, directed by Woody Allen

Favorite artist

Vincent van Gogh and Gustav Klimt

What she wanted to be when she was a kid

Astronaut (still would like to be)

Purnima Villalobos


“The Mindful”

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David Marin


“The Enthusiastic”

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Mauricio Ariza


“The Motorcyclist”

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D.C. Metro area: 12110 Sunset Hills Rd. Suite 600 Reston, VA 20190

Florida: 10022 NW 7 St. Miami, FL 33172