ARM Integrated Communications is Alex’s 4th company. Yep! She’s an entrepreneur! She previously founded, managed (and sold) an advertising agency headquartered in Miami with operations in 5 Latin American countries; co-owned, redesigned and relaunched two newspapers in Key Biscayne, Florida, turning them into a big success; founded, managed (and also sold) the first community and lifestyle magazine in Reston, VA; and with ARM she’s back in the field she started: Advertising.
However, Alex’s dream is not only to help companies succeed but to make a positive impact while contributing to have a better world.
Award-winning creative director and copywriter since young age, Alex has worked for world-renown advertising agencies including Ogilvy, McCann Worldwide, FCB Global, and Bates. Her creative work has been recognized in international award festivals including Clio Awards, NY Festivals, Festival Iberoamericano de la Publicidad (FIAP), Caribe Festival, Premios Catalina, among many others.
When she’s not brainstorming ideas for ARM’s clients with her team, or taking care of the general managing, Alex can be seen on her brand-new YouTube channel Happy Single Mom, which in her words “aims to inspire, help and encourage working single moms”. She can also be found writing children books, poems and screenplays. Her new book Willy and the Bully Lion is scheduled to be launched this Fall 2019 to help school children cope with bullying.
Alex holds two Bachelor degrees in Advertising and Marketing and a Master degree in Business Administration.
Fluent in English, Spanish and French, Alex also speaks basic Italian and German, and understands basic Portuguese. She is a big advocate, volunteer and donor of environmental causes, animal welfare, and children in need, and volunteers giving in-kind marketing advice and services at local non-profit organizations aimed to help underprivileged families, public art, and businesses.
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12110 Sunset Hills Rd. Suite 600,
Reston ,VA. 20190