Alex is ARM’s Creative Marketing Director. She previously founded, managed, and sold SnapLinks Communications, an advertising and PR agency headquartered in Miami with operations in 5 Latin American countries; co-owned and relaunched La Isla newspapers in Key Biscayne, Florida, turning them into a big success; founded, managed, and also sold Reston Lifestyle Magazine, the first community and lifestyle magazine in Reston, VA; and with ARM she’s back in the field she started: Advertising and Marketing.
However, Alex’s dream is not only to help companies succeed but to make a positive impact in the world.
An award-winning creative director and copywriter since young age, Alex has worked for world-renown advertising agencies including Ogilvy, McCann Worldwide, FCB Global, and Bates. Her creative work has been recognized in international award festivals including Clio Awards, NY Festivals, Festival Iberoamericano de la Publicidad (FIAP), Caribe Festival, Premios Catalina, among many others.