Alexandra Rossi-Morell at ARM IS one of those rare marcom “people” you should hire because she is “better than you are…” Here is why… She is a fearless, and visionary, marketing veteran and entrepreneur with 25-years of experience that includes every skill demanded by our rapidly changing world of marketing communications. She has a firm grasp and understanding of this industry shaped by the ever-growing medium and reach of our social media world. She is a savvy giant of communication skills, electronic and print. She has done it all… From lowly copy writer, to creative director, to executive editor, to publisher, to funding, branding, graphically-creating, editing a family of business newspapers with a broad circulation, as well as inventing, branding and publishing a glossy, lifestyle magazine that eventually reached a circulation of over 100,000 readers. She has that rare fusion of left/right brain – creative and business savvy. Another language bonus? In addition to her native Spanish, she is fluent in English and French. When it comes to branding, research, advertising and public relations, she not only understands their interdependence, she has had the intellectual curiosity and drive to practice these skills and successfully make them her own. When it comes down to the raw, human element, you will not find a more kind, moral, honest, generous and loving individual.

My website was almost 10 years old without much updating in the past. I hired ARM to provide me with a new website that allows for better communication between our clients and our staff. Alexandra made the site more inviting, multi lingual, and provides new customers a better understanding of what we do and how we can help them. Alexandra also optimized the site with SEO and since the site has been live we have had more contact through our site in two months than we have had in the last four years. Great job!

I highly recommend the creativity, work ethic, and can-do spirit of ARM Integrated Communications. They have always done good work offering suggestions as to how to structure the communications in a more effective way. They are also delightful to work with and eager to help organizations like mine get better!

Alexandra Rossi is one of the best marketing professionals I have worked with. She is knowledgeable, organized and committed. Her strategy and execution with her company ARM Integrated Communications was invaluable for the success of a recent event I conducted in Reston town center and I continue to work with her as my organization expands.

I volunteer for a non-profit organization. Our website really needed regular 'wellness' checks beyond our expertise. We also needed regular updating, whether for an event, a correction, or an addition. Alexandra Rossi and her company, ARM Integrated Communications have provided an ideal solution. We receive a comprehensive monthly report detailing the fixes, the errors, etc. Alexandra has resources to get to the root of any issue. Our website is our main outreach vehicle, especially during COVID. Working with ARM and Alexandra keep our organization looking sharp.

Ms. Rossi-Morell is a creative visionary and passionate artist, writer, and designer. She is meticulous and delivers a superb product. Her multilingual communication skills provide multicultural perspective for business advertising across diverse market segments.

Alexandra is purpose-driven and a true delight. Her experiences are so varied and her multi-linguistic mind brings a fresh perspective to communications through her innate multi-cultural lens. Alexandra truly cares about her clients, and it shows in her attention to detail, early deliverables and compassion. I highly recommend her!

I have had the pleasure of knowing Alexandra for the last eleven years. Alex is an extremely intelligent, dedicated talented and creative professional that delivers everything she promises, and then some. I witnessed first hand how she gave life to a brand new local magazine: she oversaw writing, editing, production and complete delivery to make it the most successful publication in the town in just a few months. She is a tireless worker, a perfectionist if you will, who will not stop until the task is complete and to her perfection.

Alexandra Rossi is a very talented bilingual copywriter who delivers exceptional results in a timely manner. Her language and cultural awareness benefit from her orientation to detail, and deliver great results under tight deadlines. Alexandra is very easy going and pleasurable to work with.