Dingo the Dog App needed to reach dog owners in a personalized way to increase the app downloads and promote its new dog scale. We took advantage of the “DogFest Walk ‘n Roll Washington D.C.” event at the Reston Town Center (RTC), to reach dog owners and engage with them.
Our client wanted a social media campaign, but he also needed some advice about how to maximize his booth at the event.
ARM created, designed and produced a banner, flyers, social media campaign and t-shirts, created the event activities and dynamics, and helped coordinate the logistics.
The day of the event, we hand delivered the flyers to invite people to visit the booth and participate in the activities, which was a success. At some point there was a line of people waiting to try the dog scale!