Get to know the people behind your success
Meet Alexandra Rossi, ARM’s President and Chief Creative Officer.
Alex is an accomplished marketing professional with a wealth of experience in marketing, public relations, publishing, and advertising. Her impressive track record showcases a consistent ability to deliver high returns on investment (ROI) for her clients.
Alex’s journey in the marketing and advertising world began at a young age, where she quickly established herself as an award-winning creative director and copywriter. Her remarkable career has included roles at prestigious global advertising agencies such as Ogilvy, McCann Worldwide, FCB Global, and Bates.
She has developed innovative marketing campaigns for Fortune 100 companies, including L’Oreal, Renault, Dove, Good Year, Quaker, Exxon, Head & Shoulders, Colgate, Kimberly Clark, Unilever, and Procter and Gamble. She is also an expert in creating strategic campaigns for nonprofit organizations.
Alex is an expert marketing strategist, known for creating innovative campaigns rooted in metrics and market analytics. Her unique ability to blend creativity with data-driven insights allows her to develop strategies that not only captivate but also yield substantial results.
Furthermore, she possesses the valuable skill of multilingualism, being fluent in English, Spanish, and French. This allows her to seamlessly navigate and communicate in these diverse languages and cultures. Her ability to connect with a global audience adds an extra layer of versatility to her professional repertoire.
Alex’s unwavering commitment to excellence and her ability to translate creative vision into award-winning campaigns is a testament to her outstanding contributions in the world of advertising and marketing.
Alex’s creative work has not only made a significant impact but has also garnered prestigious international advertising awards, underscoring her exceptional talent and innovative contributions to the field. Her accolades include recognition in esteemed award festivals such as the Clio Awards in Miami, New York Festivals, Festival Iberoamericano de la Publicidad (FIAP), Caribe Festival, Premios Catalina, among others. She has also been induced in the prestigious publication Marquis Who’s Who in America 2025.
When she’s not brainstorming ideas for ARM’s clients with her team or managing the company’s operations, Alex can be found writing books, poems, and screenplays, hiking, biking, and spending quality time with her family.
She is a strong advocate, volunteer, and donor for environmental causes, animal welfare, and children in need. Alex volunteers her time and provides in-kind marketing advice and services to local nonprofit organizations focused on helping underprivileged families, public art, and her local community.
Alex holds two bachelor’s degrees in Advertising and Marketing and a master’s degree in Business Administration.
Chocolate
Midnight in Paris, directed by Woody Allen
Vincent van Gogh and Gustav Klimt
Astronaut (still would like to be)