Social Media Campaign and Event Marketing for Dingo the Dog App

Dingo the Dog App needed to reach dog owners in a personalized way to increase the app downloads and promote its new dog scale. We took advantage of the “DogFest Walk ‘n Roll Washington D.C.” event at the Reston Town Center (RTC), to reach dog owners and engage with them.

Our client wanted a social media campaign, but he also needed some advice about how to maximize his booth at the event.

ARM created, designed and produced a banner, flyers, social media campaign and t-shirts, created the event activities and dynamics, and helped coordinate the logistics.

The day of the event, we hand delivered the flyers to invite people to visit the booth and participate in the activities, which was a success. At some point there was a line of people waiting to try the dog scale!

Tip for Millennials: Turn Your Disadvantage into Your Advantage

I arrived on the first day of my internship at Ogilvy & Mather a little scared. I was going to be there only for one day, But that was okay. I was 21, inexperienced, still looking like a teenager, and with no idea what to do. There was no desk for me, of course, because the new copy writer, Margie, started that day also and she took the only desk available.

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The Children Peace Book

Finally, after many diagrams and Design Thinking methods, The Children Peace Book was one of the possible solutions to a complex problem that affects Colombians. Following many of the references I discussed on the second blog

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